What is Healthwashing? It is a phenomenon practiced more and more by food and product companies as people move their concern and their dollars toward preventative health and away from unhealthy products.
The Healthwashing Wall of Shame provides this definition: Healthwashing is a term used to describe the activities of companies and groups that position themselves as leaders in the crusade forward to good health while engaging in practices that may be contributing to our poor health… A good product, campaign or service stands on their own goodness, not on a claim and offers FULL DISCLOSURE of all ingredients and activity. If it’s a product on shelf, it’s always best to judge something by what’s IN the box, not by what’s promised across the outside in big, fabulous exciting designs. The bigger the claim, usually the more Healthwashed.
Learn more and stay up to date at the Healthwashing Wall Of Shame.